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Essential tips for adding a new service to practice

Author: Diane B. Miller, MBA

Read about considerations for adding a new service to your practice.  The article covers new technologies that can act as differentiators and answers the following questions:

  • Does the practice know its strengths?
  • Does the practice understand the importance of the internet in its marketing plan?
  • Does the practice view itself as a medical authority for clients?
About the author(s)

Diane B. Miller, MBA

Diane is an MBA specializing in strategic planning, sales, and marketing.  She has worked in the animal health industry for more than 40 years in shelter medicine, practice management, pharmaceuticals, diagnostics, and consulting.  Diane has lectured on integration and marketing for universities and regional veterinary events.

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