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10 Simple Steps to Working with More Athletes

Deep tissue laser therapy is the perfect modality for injured athletes. Athletes want to get better faster and will do whatever it takes to keep doing what they love. It’s an emotional connection and that’s a powerful weapon in the treatment game. Many common athletic injuries are difficult to resolve with traditional therapy, which leaves a high demand for a powerful laser. Athletes are looking for that competitive edge, and LightForce Therapy Lasers are the answer. By following an easy, results driven system you can attract more of this patient base into your office and become known as the ‘go to facility’ for results.

Here are 10 action steps to help you hit that goal:

1. Decide which type of athlete you want to focus on. Triathlete, runners, golfers, martial arts, football, basketball, rock climbers, lacrosse, etc. Narrow your focus and become very specific. The more targeted the better.
2. Become familiar with the most common injuries associated with that athlete. For example–plantar fasciitis in runners, elbow pain in tennis players’ hand, and wrist in rock climbers.
3. Make your marketing specific to the athlete and the condition. Choose just one. Other injuries will find you based on referral. That’s the goal.
4. Find out where these athletes congregate and plan to become involved. Either by mailer, lectures, audio, video, etc.
5. Search meetup.com for area meetings and get togethers for the athletes. Meetup lets you search for groups in your area.
6. Search technorati.com for the top blogs targeted towards your athlete and begin making educational contributions. Do not sell!
7. Search Social media for athletic groups. Facebook groups and Twitter hashtag# searches.
8. Like current patients that are athletes on Facebook and begin sharing information with them about your program. The average person on Facebook has 150 friends. That’s a lot of eyes.
9. Volunteer at local events. Bring your laser and offer sessions to athletes. You will attract a crowd.
10. Get video testimonials of athletes before and after their therapy and how it helped them get better. Share on your YouTube channel and tag them on Facebook.

 

Discover how fast word spreads in your community when you become more targeted with your laser therapy marketing. Helping people do what they love better–now that is what we call a win-win.

 

10 Comments

  • Can laser therapy help plantar facshitis?

    Reply
    • Yes, laser therapy has been very effective in relieving pain associated with Plantar Fasciitis. Visit the practice finder at https://www.litecure.com/de-medical/for-patients/find-a-practice-with-litecure/ to find a practice in your area. Many people suffering from chronic Plantar Fasciitis have found relief with laser therapy when other treatment methods have not worked.

  • Does this laser therapy do anything for spondylolisthesis as far as preventing the condition from progressing somehow? or severe degeneration of discs and other areas of the spine? It only is a soothing treatment for the pain, correct? So treatment following surgery would be more beneficial than trying to prevent pain?

    Reply
    • In general, once spondylolisthesis has been identified, laser therapy can be used to treat the pain and inflammation associated with the pathology. Due to the anti-inflammatory nature of the treatment, it is possible that laser therapy could slow degeneration and/or delay the need for surgery, but laser has not been shown to affect the root cause of the condition.

  • I have seen chiropractioners using hand held laser therapy machine how much do the cost . T.Y. Ram

    Reply
    • Thanks for your question – laser therapy devices range in cost depending on their power output. LightForce Therapy Lasers are used by many chiropractors to reduce pain and inflammation. For more information on pricing please fill out an “information request” form on our website and we are happy to answer more detailed questions one-on-one.

  • Hi,

    Is the Laser Therapy helps in Ankylosing Spondylitis (AS).If yes, I will be interested to know further.

    Reply
    • Thanks for the question. Ankylosing Spondylitis is a chronic inflammatory condition – laser therapy is effective treating chronic inflammation. Several of our users have had success treating this particular condition. In general, laser therapy will reduce the pain and inflammation to help treat the symptoms but will not “cure” the underlying process. If you’d like more information please fill out this form: https://www.litecure.com/de-medical/laser-therapy/request-more-info/ and we will get in touch with you.

  • Are there machines that can address pain and cosmetic results such as skin tightening , decreased cellulite. In one / combo machine? Thank you in advance, Bonnie

    Reply
    • Thank you for your question! LightForce therapy lasers are an excellent option for addressing pain but are currently not indicated for any cosmetic applications. As our indications change we will be sure to keep you updated.

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