If you are thinking of adding class IV laser therapy to your practice there are a few questions you should ask about before you make a purchase. You should be purchasing more than laser therapy equipment – but a total solution for your practice. Here’s our top 5 questions you should ask a your sales rep before you buy:
- Implementation: Many companies say they provide implementation solutions for your practice, but take the time to dig deeper to understand the details of the support materials they provide. Does the implementation program help educate the staff and patients alike? What components are really included in the program? Some companies offer comprehensive marketing toolkits that include both staff and patient education tools. The good comprehensive toolkits should include patient education videos, presentations, ads, banners, training videos, collateral for the office, website resources and marketing tips.
- Downtime: When adding any type of capital equipment to your practice there is always the possibility that the unit will require repair or maintenance. Ask your sales rep what happens if your laser therapy equipment experiences a failure. Will they ship you a loaner unit? How long will it take to repair your unit? The answer you should get is that the company will overnight you a loaner unit to ensure you don’t go a day without your therapy laser.
- On-Going Laser Therapy Education: Ask about what kind of educational opportunities are available after you purchase your laser therapy equipment. Some companies offer on-going seminars, webinars, users conferences and special events. Also ask if the company you plan to work with is engaged in scientific studies – is the company continuing to educate itself too? The strong companies are constantly striving to learn and teach.
- Clinical Support: If a patient comes in and you are not sure how to approach their condition is there someone at the laser therapy company you can talk to? Clinical support is a must-have. Ask about who the clinical experts are on staff that will answer your questions – what are their credentials?
- Customer Care: Is there a dedicated customer care department? How long does it take for them to get back to you? When you are having a problem the last thing you want to do is wait. Go with a company who prides itself on outstanding customer care – after the sale.
Class IV laser therapy can have a real impact on your patients and your practice. Be sure you are selecting a company who will be your laser therapy partner for the long-term.
If you are interested in learning more about laser therapy, you can schedule a complimentary in-office demonstration here.
