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5 TIPS FOR LASER INTEGRATION INTO PRACTICE

You have a therapy laser – now how do you start using it?  Implementing any new technology into practice can be a daunting task.  How do you engage your staff?  How do you communicate with clients?  How do you attract new clients?  Here are our top 5 suggestions for how to integrate laser into your practice:

  1. Conduct an Open House:  This is an opportunity to invite clients to come experience laser therapy treatments and for staff to practice communicating with clients about laser therapy benefits.
  2. Get Video Testimonials:  Take short video testimonials of clients who are seeing positive results.  Keep the videos to 60 seconds or less.  With the permission of the client post the video on YouTube, your website and your practice’s Facebook page.  This is a fast, easy and free way to spread the word.
  3. Cultivate Referrals:  Give a presentation to a local practice that you are hoping to get referrals from.  Bring the therapy laser and demonstrate treatments.  They will be able to feel the difference for themselves and provide you with referrals with confidence.
  4. Attend a Community Event:  Attend a local race and set up a table.  Provide athletes with treatments before and after the race.  This is a great place to network and attract new patients.
  5. Involve the Staff:  Have weekly or biweekly staff meetings to get feedback from the staff on patient acceptance and any obstacles or successes they are seeing.  This is a great opportunity for your staff to learn from each other and improve client communication based on the experiences of others.

The key to successful integration is clear staff communication.  Everyone in the practice should know what the therapy laser is and how it can help patients.  As staff and patients see clinical improvements word will spread.

In addition to these tips LightForce Therapy Lasers also offers the LightForce Compass which is a full integration tool kit complete with resources to help you accomplish the 5 tips listed above and much more.  Staff educational resources, client education information, iPad with laser therapy app and print collateral facilitate implementation.

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